Ever wondered what it's like to be one of the world's most celebrated brand icons? Get a glimpse of the North American International Auto Show 2012 as the Michelin Man sees it. Armed with a video camera, he takes you on a tour of the floor and the many fans he meets along the way.
Photos, video and press for our newest product.
This program showcases Michelin's commitment to innovative design.
Learn about Michelin's participation in the show and what visitors can see and do.
What's it like to be one of the world's most celebrated brand icons?
Pete Selleck became chairman and president in October 2011. Learn about his history with Michelin.
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